Posted by jeran on November 26, 1998 at 11:14:41: In Reply to: Re: write to me! i can get ocean girl back on TV posted by Savant on November 13, 1998 at 17:28:14:
: : I will e-mail you about the information. Have you considered the
: : Fox Family Channel in the States? They are showing Spellbinder 2:Land of the
: : Dragonlord now. I would also like to see OG in that too.
: Well Fox is going to be doing more... Here is the press release:
: I don't see how this will help. They didn't say they would show OG.
: Sorry for the pessimistis attitude.
: Snare, you got your work cut for you, let me tell you that. I'm backing you up 200%, though.
: Fox Family Adds Boyz, Girlz Digital Fare
: By Mike Reynolds
: A little more than two months after it was relaunched from what was the Family Channel, Fox Family Channel is in
: the gestation period for two new digitial networks that split things specifically along gender lines: Boyz Channel and
: Girlz Channel.
: Accompanied by children from a local public school (for what it's worth, the girls shrieked louder), Rich Cronin,
: CEO/president of Fox Family Channels and Fox Kids Network, announced at a press conference in New York last
: week that Fox Family would spawn the two networks, specifically targeting 2-14-year-olds of each sex.
: Launching some time next year, The Boyz Channel and The Girlz Channel, ad-supported entries that are also
: available for analog carriage, will initially draw programming from the Fox Family Worldwide library, acquisitions
: and some original shows. The channels will also have companion Web sites at www.boyzchannel.com and
: www.girlzchannel.com, respectively, featuring games, live events, homework help, advice for kids dealing with
: parents and siblings-and vice versa-as well as activities catering to gender-specific interests. These sites are slates to
: debut early in 1999.
: Cronin said Fox Family research has indicated that kids want their own channels and that Fox would air
: programming based on their interests, and input from national advisory boards comprising a wide range of
: professional disciplines centered around kids.
: "From sports fans to foodies, cable has super-served various niches, but no one has super-served boys and girls,"
: said Cronin, adding that Fox Family affiliates have also expressed interest in well-defined and targeted digital
: networks.
: At 9 p.m., the channels will offer up programs based around "parenting issues" that grown-ups can access in helping
: to raise their progeny. Cronin said there was a dearth of programming in this area, and Fox Family's research
: indicates parents are interested in this kind of fare.
: Cronin noted that specific pitching for the networks will begin shortly and he anticipates that there will be
: "wall-to-wall discussions at the Western Show" in Anaheim. He declined to estimate the number of homes in which
: the channels will launch, but he expects interested affiliates to pick up both channels. Rate cards and launch
: incentives had not yet been finalized.
: When Boyz and Girlz Channels enter the fray, they will join an increasingly crowded kids arena where they will vie
: for viewers against Nickelodeon, Cartoon Network, Disney Channel, PBS, Fox Kids and children's-oriented shows
: on the broadcast networks on Saturday mornings. In addition, Noggin, Nick's educational collaboration with PBS,
: Nickelodeon Games & Sports, and Nick Too will launch in the first quarter, while Toon Disney, which was
: originally slated to be a digital gambit, continues to pick up subscribers in the analog and satellite worlds.
: Responding to questions about whether such a division of networks and programming would exacerbate age-old
: gender generalizations, Cronin, citing his own parental experience as the father of two boys and two girls, maintained
: that there is a difference between the genders and what they want to watch. "It's not stereotyping," said Cronin.
: "You have Boy Scouts and Girl Scouts, boys' clubs and girls' clubs, camps for boys and camps for girls, magazines
: for boys and magazines for girls, schools for boys and schools for girls."
: All the same, MSO executives, while acknowledging the inherent differences between boys and girls and their
: interests, view the channels as cutting across old gender grounds. "By directing programming specifically to boys and
: specifically to girls, (Fox Family) is in effect exaggerating the stereotypes that have been in place over the years,"
: said one programming executive at a Midwest MSO. "Nickelodeon, on the other hand, aims most of its shows at
: both girls and boys."
: "From a strategic standpoint, line extensions are important for companies moving into digital because it presumably
: will give viewers a reason to stop and look at the new entries if they perceive the flagship channel as having value,"
: said one MSO programming executive. "With Fox Family, it's still a little early to discuss that value quotient."
: Fox Family premiered Aug. 15 and continues to fine tune its programming lineup.
: (November 2, 1998)
:
: Keep in mind that they will need PROGRAMMING, so you may want to start lobbying them now!
: Regards,
: Savant.